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Here in the twentieth century, the Collie is easily identified as the companion of children or as the adornment for an obscure farm in the Midwest. The film and television industry have done much to create this image with the promotion of the classic T.V. series “Lassie”.

One could easily think the Collie to be as American as hot dogs and apple pie. In some respects this might be true, since the refinements to the original breed were originated in America. But the breed itself can be traced back to the 17th and 18th century to the highlands of Scotland.

It was in Scotland that two varieties of Collies emerged, the smooth-coated Collie and the rough-coated Collie. The smooth-coat is not so well known, but was used in the warmer climate of Scotland for the same purpose as the rough-coated Collie was used in the colder climate. The Collie was a sheepherding animal. His purpose in life was to take the place of ten men, and in this endeavor he excelled.

He was truly a working dog who had not only the ability to herd sheep, but the intelligence and courage to protect both his owner and the flock from the ravages of hungry wolves. Since sheep represented the major industry in Scotland at that time, the “Coally dog” (as it was referred to at the time) became quite popular in that country.

It is believed that the dog name “Collie” is derived from the black-faced sheep they herded, or from the fact that the original Collies were themselves all black. Our modern day Collie however, sports a variety of different colored coats; sable and white, blue merle, tri-color, or white.

Whether worker or show dog, the Collie is gentle and affectionate in nature and graceful in gait. He is one of the most easily trained dogs, but has a temperament that displays his reluctance to repeat any trick he has performed well already.

The Collie shows a boundless sense of responsibility. The selection of a Collie to portray Lassie could not have been more accurate. The Collie has a centuries-old heritage of faithfully guarding whatever is committed to his custody.

As with most long-haired dogs, the Collie coat needs faithful grooming and attention to prevent skin disorders, fleas and ticks. This dog has been bred to remain outdoors for most of the day and both the coat and the dog are not at their best unless these requirements are fulfilled.

Since his guarding instinct is so highly developed, he makes a fine watchdog and protects children in his “people family”, much like his ancestors protected the sheep of their flock. He is known for his loyalty and faithfulness with those he knows and loves, but is reserved and distrustful of strangers.

The Collie is not suited for apartment living. He is happiest when at liberty in the great outdoors. Because of his size, he needs the open spaces in which to run. Of all the dog breeds which exemplify companionship to man, the Collie stands out among the best.

Even though we are finding ourselves in a technological age, ruled by the internet, many people still do not know about how it works.

There are many different ways of making money on the internet, and the first step you need to take is to get a website online. The website will display the products and services you have to offer. But now you need to think about this very carefully… how do you get people to visit your website? A lot of people think that if you display your website URL on your business cards and advertisement pamphlets, it will be enough. Its not! You need to think about SEO and internet marketing.

This leads us to the famous key phrase, internet marketing. Internet marketing is basically the advertising of your website to get more traffic. Depending on what products and services you are offering on your site, there could be thousands of searches on Google. This means that if you are displayed amongst the top few results when someone is searching for a keyword related to your site that you have targeted in your internet marketing efforts, you will get a large percentage of that traffic.

There are many good ways of conducting internet marketing. Internet marketing is basically building links back to your website, and increasing its exposure over the internet. The best way of doing this is to put articles with links in a resource box at the bottom into article sites on the internet. You can also submit blog articles to blog networks and also venture into the other ways of building links on the internet.

In 2002 blogging took the world by storm, moulding the way we marketed online permanently. While most people at that time started with various blogging systems, eventually most of them shifted to WordPress. A powerful CMS that emerged from the need for a better blogging tools, WordPress has since become so much more.

If you read any blogging tips online, WordPress is often positioned as a tool that well, creates a blog. But more and more marketers are finding that you can also use it as the |main|most important|fundamental} tool to upon which you can build a thriving business empire.

The most powerful function of WordPress itself lies in its ability to manage large amounts of text, audio and video content. With a hand-coded HTML site, after a dozen pages it becomes difficult to manage. Although you can use template-driven systems as well like SiteBuildIt or DreamWeaver, nothing beats the ease of WordPress.

Using the correct blogging tools you can easily turn WordPress into a static website, a membership site, an article directory, a complete e-commerce site, a sales page, an auction marketplace, and much more. In fact you can just about use it for anything.

Besides that, SEO capabilities is another added bonus. By default, WordPress is pretty good at optimizing and creating SEO friendly content. However you can also get more serious and install simple WordPress plugins to further enhance your SEO score and get better Google rankings.

But perhaps the most interesting thing about WordPress is its flexibility. You can easily switch between any WordPress theme, and improve its capability by using plugins and even some custom programming. Did I not also say that it’s free?

So if you’re not already using WordPress, you should. The learning curve has reduced substantially in the past 3 years. Right now, even a 6 year old kid can understand how to set it up and use it. So go ahead, use WordPress to power your online business!

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